28 Benefits of Email Marketing to Business

Wondering the usefulness of email marketing to your business? In this post we have explain the benefit and reasons why it is very important for organization to use email marketing to enhance the business growth, sales and reach. Always remember that you are not alone in this because we can always assist you with email marketing services to grow your business from small to large .

1. Build Credibility
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

2. Generate Calls
When done right, email marketing lets you reach the right person, with the right offer, at the right time. For a business like Rejuvenate Therapeutic Massage, a well-timed email results in a flood of calls each time they hit send.

3. Increase Donations

As fundraising efforts continue to move online, nonprofits need to adapt their outreach efforts as well. Texas-based nonprofit, Rescued Pets Movement, saw the benefit of using email to increase donations when they sent an email to raise emergency funds for a dog in need in March 2013.

4. Strengthen relationships
If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

5. Improve communication
If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust. For real estate management company, Buccini/Pollin Group, email has provided a reliable solution to keep tenants informed and up-to-date.

6. Build your brand
With email, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

7. Boost sales
When you have an audience of people who are interested in receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year. This has been especially valuable for a business like Colorado-based Allegria Spa, which communicates with local residents and visitors from around the country.

8. Learn what works
Email marketing gives you the metrics you need to see how your emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

9. Get started quickly
With email marketing software like Constant Contact, you’ll have the tools and training you need to get started quickly — regardless of your level of marketing experience or expertise. When you do get stuck, we have a team of people who are dedicated to your success. Just pick up the phone and give us a call.

10. Reach people on any device
With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

11. Get more from doing less
One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates. These templates are designed to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the inbox.

12. Look professional
Email templates aren’t just easy to use; they’re also designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each template with your logo and colors to make sure it matches your brand.

13. Increase website traffic
Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing can help.

14. Market with a personal touch
Unlike other marketing channels that often limit your ability to customize your message for the different audiences you communicate with, email marketing gives you the ability to organize your audience into lists and communicate with people based on interest, purchase behavior, location, and more.

15. Get immediate results
When you run a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different campaigns are performing.

16. Generate leads
Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.

17. Build excitement
You want your marketing message to be something that people look forward to seeing. Email lets you keep track of which messages are generating the most opens and clicks, so you know which messages will get people excited to hear from your business.

18. Start a conversation
Email marketing lets you start a two-way conversation that will benefit you and your readers. Don’t just push your message out to them; encourage them to share their feedback and ideas. This approach has worked well for a company like WH Cornerstone Investments, which relies on email to share helpful advice, news, and education with clients.

19. Promote services
Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year. Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

20. Grow your audience
As a small business, it’s not always easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

21. Stay organized
Reaching out to clients on an individual basis can be a costly and time consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

22. Increase your value
When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and get a higher return overall.

23. Attract new clients
In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social networks to bring new people to your business.

24. Save time
Once you learn the basics, you’ll be able to put together a plan to get your emails out to your audience in less time.

“The biggest benefit of email marketing, from a staff perspective, is efficiency. I have a template made so it’s easy to pull together an email quickly. I think the rest of my staff thinks it takes me a lot longer to create an email than it actually does!”

25. Stay top-of-mind
By sharing relevant content with your audience throughout the year, you’ll be able to stay top-of-mind and build credibility. While they may not be ready to act right away, when your audience knows you have something that can help them solve a problem they’ll be more likely to take action when the time is right.

26. Improve visibility
As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t. This was a problem the McDonald Wildlife Photography faced when they first got started with email marketing for their travel business.

27. Book more classes
Whether you need to get the word out about a class weeks in advance or want to make up for some last-minute cancellations, email marketing can help you get the word out about all of your activities in a way that’s convenient for you.

28. Maintain vendor relationships

You’re probably already investing time and resources into marketing to potential customers. But are you also thinking carefully about how you build relationships with vendors and partnering businesses? Email gives you the ability to maintain communication with all of your different audiences so that you can build the relationships you need to be successful.

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I am a web developer, Blogger and Digital Marketer who is working as a freelancer at Namco Digital Services. I am living in Lagos Nigeria. You can chat me on Skype: Naomi C.

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