You tell Facebook how much you want to spend on advertising or ruuning ads. Then we’ll try to get you as many results as possible for that amount. If you want to spend $5 a week, you can. If you want to spend $50,000 a week, you can do that too.
Note: Some sorts of cutting edge advertisements require a base measure of spend to work. You’ll be advised of this while making them.
The rudiments of cost
There are two approaches to characterize cost:
Overall amount spent
Cost of each result you get
You control your general sum spent through your financial plan. You control your cost per result through your offer procedure. (In case you don’t know what to offer, we can consequently offer for you with the expectation of spending your financial plan uniformly all through your advertisement’s run time.) also, we offer different approaches to guarantee you spend close to you need to:
Campaign spending limit. Set a most extreme sum you’re willing to spend on a given publicizing effort.
Account spending limit. Set a most extreme sum you’re willing to spend over every one of the battles you’re running.
What you get from Facebook ads
There are two primary things you get from a Facebook ad:
The ability to reach a certain number and type of people.
As many of the result you care about (as expressed by the type of boost/promotion you choose on your Page or the optimization event choice you make in ad set creation) as possible from those people.
Given the characteristics of your ad (including its budget, bid, and targeting), we estimate the number of people you can reach and results you can get before you actually order your ad. This can help you decide if you want to order the ad or not. Learn how to view your estimated results.
During and after your campaign, we’ll send you notifications about the performance of your ad. You can also view your results on the Insights tab of your Page (if you create the ad from your Page), or in Ads Manager. We recommend viewing your results during and after your campaign. In addition to helping you understand what you got from your ad, it can also help you make adjustments to hit your performance goals.
If we’re not able to get you the result you care about within the constraints of your budget, target and bid strategy, we’ll stop delivering your ad. You won’t get charged unless we’re getting you results.
Where to buy Facebook ads
There are two interfaces for buying Facebook ads:
Your Page. This is the simplest way to buy ads, but lacks some customization options Ads Manager has. You can do it on a mobile device, a computer or the Pages Manager app.
Ads Manager. This interface guides you through the creation of a campaign. It’s available on computers and as a mobile app.